This was the first project in tourism at the Center for Latin American Competitiveness and Sustainable Development, an initiative of the Presidents of the Central American countries, BCIE and Avina Foundation. La Paz Group founder Crist Inman worked with public and private sector leaders using “Cluster” methodology. The hallmark “No Artificial Ingredients” campaign—highlighting the country’s commitment to conservation—was the first breakthrough success of this project. This generated interest in other countries for sustainable destination advisory services based on Costa Rica’s innovative approach to sustainable tourism development.