Jim is responsible for the development and oversight of La Paz Group’s Sustainable Development Research and Education programs and activities. He has extensive experience in sustainable development research, and in the design and delivery of education and training programs designed to support sustainable practices. Jim worked at both the Federal and State levels in the USA for 15 years planning, developing and managing tourism and outdoor recreation projects.

A gifted teacher and communicator, now based in Switzerland, Jim teaches both graduate and undergraduate courses in Marketing, International Tourism, and Sustainable Tourism at the Ecole Hotelière De Lausanne, Switzerland. His research focuses on destination-based sustainability strategies for supporting SME hospitality firms. He also delivers conference presentations and organized workshops on this topic. An MBA graduate, Jim holds a PhD from Michigan State University with research focused on strategic marketing applications for the service sector.