Peter leads La Paz Group’s integrated marketing strategy work across all assignments. In this capacity he is responsible for developing and coordinating teams of marketing, advertising and public relations professionals, architects, hospitality managers, property developers, and internal project staff to create communications programs for destination and resort client projects. He is also responsible for launching the Organikos branding initiatives, elaborating value-added propositions for destinations and resorts that utilize this unique communication medium.

He brings a wealth of experience as Creative Director to these responsibilities. Peter has worked on innovative integrated campaigns for a wide variety of clients from package goods to travel and tourism since 1984. He started his career in New York working on the Coca-Cola account for McCann Erickson. More recently he was Chief Creative Officer at YPB&R (now Ypartnership). There he created a fully integrated campaign called “The Many Moods of Mexico”.

Peter has a wide variety of expertise in the fields of print production, broadcast production, internet development, agency management and branding. He holds a Fine Arts degree from the Parsons School of Design.