The values underlying our Destinations and Resorts & Spas services are rooted in the observation of a cross-section of affluent consumers. These observations have convinced us that:

When we craft an experience that gives someone a sense of the deep meaning of natural and/or cultural patrimony, their sensibilities are heightened and in turn their generosity in support of conservation is bounded only by their means; and when we craft those experiences in inspirational

locations with remarkable people providing the service, there is economic opportunity that can sustain both ecology and community over time.

These observations shape the values that guide our work in the field of entrepreneurial and innovative conservation. We are committed to leveraging entrepreneurial opportunity, innovatively tapping into well-documented market trends by attracting consumers to worthy nature- and culture-focused conservation initiatives.